Our Mission, Product & Go-To-Market Strategy

It’s important to keep an eye on the big picture. At Roofit Online, we like to pass that piece of advice on to all our stakeholders. So we came up with a few simple words to live by. These form an integral part of our company mission.


To build an environmentally and ethically responsible company that brings the benefits of the digital economy to the Australian steel roofing industry for consumers and producers.

tesla powerwall

Product Strategy

We’re building an intuitive e-commerce platform that enables customers to accurately specify and order their metal roofing products from anywhere in a hurry. Our customers, through our supply partners at Steeline Group, have come to expect a high-level of sales support and an industry-leading speed of ordering and delivery.

Go-To-Market Strategy

We’re centralising e-commerce for the Australian steel roofing industry and piggy-backing off a nation-leading distribution network. We do this by connecting with local, brick-and-mortar, roll-forming supply stores to deliver premium quality Australian steel to tradesman and D-I-Y (Do-It-Yourself) customers; wherever they may be.